Tinder, the mobile dating app, charges for a service that unlocks features and other hidden elements within the app.
Tinder, as of recently, does not charge more to older adults for using the app’s paid features. The price changes have since been changed to reflect all ages that use the app.
To unlock these features, users must pay a monthly fee, which is charged over a period of time, depending on the plan you pick.
The pricing may seem the same for all ages. However, Tinder added a special variable in their pricing table that many may not notice. This feature has since been removed. See why at the bottom of the article.
Why Would Tinder Charge More To Old People?
Tinder’s main demographic is users that are 18-29 years old. This is how it got its start in the college market, and this is how it continues to thrive among young adults.
The app is not only used by millions of people. It’s the day; it’s a cash cow in how much money it brings in from these young users.
Among these young users, almost all are single males and females looking for either an experience or some date.
As the users get older, however, things get slightly different, and Tinder knows this.
Check out our complete Tinder User Guide here.
In Search Of Love
Typically by the age of 30, men and females are married, have children, or are in a domestic, monogamous partnership.
If the user is not, Tinder ( and the rest of the world) can only assume that the user is desperate to find their true love or hurry to find their partner.
Knowing these are the societal norms, Tinder takes advantage by charging more to users over the age of 30. Users who fall in this demographic are not only more established in their life/career; they often have more money to spend than the average college kid.
While also playing on the emotions of a 30+-year-old, Tinder can hide features such as showing who you’ve matched with and boost technologies that bring your profile to the front of other users to help increase your chances of finding someone.
Users who fall in the 30-40 age range are often pressured in society and social media to find a partner by then and have kids, especially females.
In Search Of Affection
The complete opposite is for males. While some do seek emotional attraction from the female, most of the male Tinder audience is searching for affection or physical comfort.
We often see men over the age of 30 who do not have a girlfriend or wife look for multiple partners while they’re swiping on Tinder. This could mean talking to multiple partners, going on dates, or getting intimate with multiple partners over time.
Men over the age of 40 often found on Tinder are fresh out of a divorce or possibly cheating on their wives. There is an overwhelmingly large audience on Tinder that is cheating. So it’s important if you’re a female, you do your due diligence with a man, especially if you’re looking for love.
Are Old People Charged More On Tinder?
No. Tinder used to charge older people more to use Tinder. However, Tinder was taken to court and lost against the plaintiff, Allan Candelore. Allan argued that it’s unfair to charge older people more just because of their age.
In a statement by Tinder, “Tinder argued that the different prices for its Tinder Plus service were based on market research finding “customers age 30 and younger have less capacity to pay for premium services” and they “need a lower price to pull the trigger.”
While this does make sense and would make sense from a business standpoint, Tinder ultimately lost the court battle and was forced to charge one price to all users, regardless of their age or sex.
In the findings, the California court appeal found that Tinder ” employs an arbitrary, class-based generalization about older users’ incomes as a basis for charging them more than younger users.”
If you’d like to look at the legal documents from the case, they can be found here.
Tinder used to charge slightly more to older adults before the court hearing. When we say “old people,” we mean users above the age of 30. The pricing was roughly $5 higher than the average user would pay.
Should Old People Use Tinder?
Again, when we talk about “old people,” we’re talking about the demographic of ages 30+ years old.
In our expert opinion, it all depends on what you’re looking to get out of your Tinder experience.
Out of all the mobile online dating app, Tinder is not only the most popular, but it’s also the most diverse. Its marketing campaigns have no real direction as to what user they’re trying to attract.
As it launched at a college and is widely used by college students, Tinder has quickly gained a reputation as a hookup app.
If you’re looking for true love and finding your husband/wife, this may be a tough area to search.
Tinder has become a ground for males and females looking for a quick hookup and potential sex.
This reputation has attracted people who aren’t necessarily looking for hookups or guys/girls that aren’t faithful to their spouse. Even if you meet the guy or girl of your dreams, it’s important to clear all of their social media and background before actually committing. I know this is sad to say, but we know too many stories of this actually happening to both guys and girls.
Older adults should use Tinder if they’re looking for a quick fling or someone they want to spend quality time with. It’s rare (although not impossible) to find love on Tinder. There are better apps to search for more qualified candidates than Tinder, but Tinder definitely is the most live platform as far as excitement and “never knowing what you’re going to get” moments.
If you’re looking to spice up your dating life, Tinder is the app for you. If you’re looking to get married and get a family started, there are better options available.
These better options can be found in our blog here. Let us know what you think and what your favorite online mobile dating app is.