Hinge, a mobile dating app is one of the mobile apps to enter the ring of dating apps. Like other dating apps, the user is shown a card stack of potential companions, and it’s up to the user to sift through them.Hinge however, is different from the other mobile dating apps.
Hinge is different from other dating apps because of it’s reputation and marketing campaigns. Hinge markets itself as the app that’s designed to be deleted, which encourages the user to delete the app once they found love.
For those that have used hinge, there is a clear difference between other apps like Bumble and Tinder.
We’re going to break down the main differences below and help you make an informed decision on whether to download it or not. We’ll also give you a detailed description of their premium service, which unlocks certain features.
Right out of the gate, Hinge established itself as the “relationship app”. Hinge was founded in 2012 by Justin McLeod, with the idea in mind of keeping online dating simple and honest.
Never has Hinge pushed an agenda of being a hookup app, but simply an app to meet and find your next true love!
Like most dating apps, hinge features profiles that show up once they’ve liked or disliked. One major user experience notable that Hinge has compared to the rest of the dating app, is it doesn’t require the user to swipe.
This is important because like button is on the right side (closest to the thumb for a right handed phone holder) and the dislike button is on the left side (far away from the phone holder). This design forces users to slow down their decision making and actually take time to look at profiles.
This design element has caused a ripple effect and actually forces the user to take time to understand a person’s interests, rather just swipe left and right if someone is “hot or not”.
Designed To Be Deleted Campaign
Adding to it’s squeaky clean image, Hinge launched a “designed to be deleted campaign”. This marketing peeked the interest of many singles who were looking for relationships, as the app itself was telling you it wanted you to delete it.
Typically, mobile apps will try to keep you on the app as long as possible, as you pile through hundreds and sometimes thousands of profiles.
Hinge made its message loud and clear – find your soulmate and delete our app. Although this isn’t ideal for business and keeping a customer for recurring revenue, it opened up the transparency between user and mobile app.
This has helped Hinge in spreading organically as users will take Hinge’s users as people who are looking for relationships and not just hookups.
Hinge is built differently than other mobile apps. As mentioned, they have completely eliminated the swipe feature, which forces users to slow down and actually read the profile.
Hinge also has some interesting features which is rarely seen in other mobile apps.
See Who Likes You Immediately
When you “like” a person’s profile, the other user gets a notification immediately, letting them know they’ve been liked.
This feature is usually hidden behind paywall, forcing you to subscribe to unlock. Hinge gives the user access to see who liked them right away. This is another element that speeds up the dating process, is they can go through if they want to like the other party back or not.
Users are able to see who likes them in the tool bar at the bottom, signified by the heart icon.
Hinge does however, for more popular accounts, withhold some of the likes, which are available to see in the preferred membership section.
Your Turn Notification
This is Hinge’s most innovated feature and psychologically it helps people from ghosting.
If you’re unfamiliar with ghosting, it’s essentially when you’ve been talking for someone, whether it be for 5 messages or 5 messages, and you stop talking to them for no transparent reason.
This term has become popular in the dating world as guys and girls will find something better, not take interest in the other party or just get bored. Instead of telling the other person, they’ll just stop talking to them.
Hinge has created a small change in the design of their mobile app, called the “your turn” notification. Essentially all is is, is a purple banner that says “your turn” above the chat.
This is significant because it triggers the “badge” notification, so users will constantly be reminded ( if they have the badge notification on) that they have a message to respond to. For those who like a clean home screen, this badge icon can be annoying and will either subconsciously trigger you to respond or delete the user.
A small design in the app helps users respond back to their match and continue the conversation, which in turn helps ghosting.
Restricted likes are great because it forces the other user to be extremely picky about using their daily likes. Hinge allows you to send 10 likes a day, before they shut the user down for the day, forcing you to pay for a monthly subscription.
Sending 10 likes a day is nothing compared to the hundreds you could send with other mobile apps. There’s no rapid swiping and praying that you find a match.
Restricted likes makes the guy or girl go through each profile and decide if they want to use 1 of their 10 likes on that certain person. Hinge has changed the game to be about quality not about quantity.
The downside of restricted likes is the obvious, you’re only restricted to 10 matches a day unless you pay for premium features.
Again, we favor the restricted access as it forces the user to choose wisely.
How Much Is Hinge Preferred Membership & Is It Worth It?
Hinge Preferred is the premium membership that comes with a bundle of features and unlockables. Here are some of the features Hinge offers:
- See everyone who likes you
- Set advanced preferences
- Send unlimited likes
As with most mobile apps, the pay structure is built with pricing tiers. One month of Hinge Preferred is $19.99, 3 months is $39.99 and for 6 months it’s $59.99.
If you’re looking to increase your likes, have a popular account that gets multiple likes that you want to unlock, the preferred membership may be right for you.
One other feature is locking the advanced filters. If you have kids, or care about dating someone who has kids, this feature is unlocked. Other unlocking features in Hinge Preferred:
- Family Plans
- Educational Level
All of these filters can be set to your liking, to be able to weed out the people who do/don’t these recreational activities and personal preferences.This is a great way to limit the field to exactly what you’re looking for.
We believe Hinge Preferred is worth it, if you’re really trying to narrow down the type of guy or girl of your dreams. This could help accelerate the process in an environment that’s meant to facilitate love.
Hinge is different from other mobile dating apps because it’s designed to be deleted campaign, which encourages people to find love rather than hookup.
Hinge is different as they aren’t a card stack dating app, meaning users take more time to look at the user’s profile, as opposed to swiping left and right rapidly. Users are also only allowed roughly 10 likes per day, which causes users to be more picky on who they use it on.